Tutorial with Damian Chapman & Brand Group
Mariko Started the day by giving an overview of her project on Uni Qlo and how it is getting on. Damian gave some suggestions on how to organize her presentation further while having a critical questioning.Find out what Brand Japanis all about.
Kris started with her wprk on the Recycle project.
Simon started with his project.Damian gave the suggestion he also look at Robert Rausheberg's work.
Vidya spoke of the project and its progress.
Monday, 21 April 2008
Saturday, 19 April 2008
Lupton,E. and Miller,A.(2004), Design Writing Research
Lupton,E. and Miller,A.(2004)
Design Writing Research
London: Phaidon Press Ltd
SUMMARY
The book draws on over 10 years of design, writing and research starting with Theory, which looks into the concept of deconstruction and graphic while looking into Derrida’s theory of deconstruction from a graphic point of view. It goes on to define “A deconstruction architect is not one who dismantles building but who locates the inherent dilemmas within the building. The deconstructive architect puts the pure forms of architectural tradition on the couch and identifies the symptoms of a repressed impurity. The impurity is drawn to the surface by a combination of gentle coaxing and violent torture. The form is interrogated.
The book further looks at period styles, Modern hieroglyphs and Freud’s language of dreams.
With examples from Andy Warhol’s works the book looks at the concept of Line Art. The art of White on Black on Gray and subliminal seduction.
The book concludes with the timeline of graphic design in the USA from 1829-1993.
All topics have been well written and represented.
Design Writing Research
London: Phaidon Press Ltd
SUMMARY
The book draws on over 10 years of design, writing and research starting with Theory, which looks into the concept of deconstruction and graphic while looking into Derrida’s theory of deconstruction from a graphic point of view. It goes on to define “A deconstruction architect is not one who dismantles building but who locates the inherent dilemmas within the building. The deconstructive architect puts the pure forms of architectural tradition on the couch and identifies the symptoms of a repressed impurity. The impurity is drawn to the surface by a combination of gentle coaxing and violent torture. The form is interrogated.
The book further looks at period styles, Modern hieroglyphs and Freud’s language of dreams.
With examples from Andy Warhol’s works the book looks at the concept of Line Art. The art of White on Black on Gray and subliminal seduction.
The book concludes with the timeline of graphic design in the USA from 1829-1993.
All topics have been well written and represented.
Hollis,R (2001),Graphic Design: A Concise History
Hollis,R (2001)
Graphic Design: A Concise History
London: Thames & Hudson
Excerpt
“Visual Communication in its widest sense has a long history when early man hunted for food and spotted the imprint of and animal in the mud. He was looking at Graphic Design.
Graphics can be signs like letters of an alphabet or form part of other sign systems.
Graphic Design is the business of making or choosing marks and arranging them on a surface to convey an idea.
As a profession it has existed only since the middle of the 20th Century. It has now overlapped the work of the agencies and studios. The lone designer has become part of a team in the communications industry.”
The Book starts with an introduction to Graphic Design, its origins and various stages of evolution.
From 1890-1914: It starts by talking about the "The Art of Posters”, 2-D Design, Graphic Reproduction, Information Design, Bauhaus Typography, Photography and sequence and Printing Techniques, Design, Color and Visuals.
Further the book goes on to describe design from the Savant Garde Period to the origins of Modernism (1914-1990) in which it talks about Futurism in Italy, Soviet Russia, Germany and the Netherlands.
National Tendencies until 1940 is discussed with special reference of trends to Switzerland, France and Britain.
The author further focuses upon variants of Modernism in Europe specifically looking at Switzerland and New Graphik, Italy and the Milanese Style, France and Northern Europe.
The late 1960's depicts Psychedelic, Protest and New Techniques with special reference to Cuba's 1959 revolution and its energy into Graphic Design (Che Guevara), California and Protest of the Vietnam War and its effects.
The Last chapters go on to conclude with New Waves: 1970's and 1980's and from 1990 to the New Millennium. It concludes by saying that with the advent of the Electronic Publishing systems came the era of a new Avant Garde where there are no barriers or structure being followed. From the Benetton Campaigns to new fonts created by specialized software’s.
Concluding on the paradoxically underling the view point of Dutch ‘lay outer’ Piet Schreuders in Lay in-Lay out stating that Graphic Designers “are criminal in that they practice a highly specialized profession that the world could well do without” while designers, as well as the public, when asked for a definition of a good design will answer ”Does it do the job? ‘Did message A get communicated to audience B? ’
Graphic Design: A Concise History
London: Thames & Hudson
Excerpt
“Visual Communication in its widest sense has a long history when early man hunted for food and spotted the imprint of and animal in the mud. He was looking at Graphic Design.
Graphics can be signs like letters of an alphabet or form part of other sign systems.
Graphic Design is the business of making or choosing marks and arranging them on a surface to convey an idea.
As a profession it has existed only since the middle of the 20th Century. It has now overlapped the work of the agencies and studios. The lone designer has become part of a team in the communications industry.”
The Book starts with an introduction to Graphic Design, its origins and various stages of evolution.
From 1890-1914: It starts by talking about the "The Art of Posters”, 2-D Design, Graphic Reproduction, Information Design, Bauhaus Typography, Photography and sequence and Printing Techniques, Design, Color and Visuals.
Further the book goes on to describe design from the Savant Garde Period to the origins of Modernism (1914-1990) in which it talks about Futurism in Italy, Soviet Russia, Germany and the Netherlands.
National Tendencies until 1940 is discussed with special reference of trends to Switzerland, France and Britain.
The author further focuses upon variants of Modernism in Europe specifically looking at Switzerland and New Graphik, Italy and the Milanese Style, France and Northern Europe.
The late 1960's depicts Psychedelic, Protest and New Techniques with special reference to Cuba's 1959 revolution and its energy into Graphic Design (Che Guevara), California and Protest of the Vietnam War and its effects.
The Last chapters go on to conclude with New Waves: 1970's and 1980's and from 1990 to the New Millennium. It concludes by saying that with the advent of the Electronic Publishing systems came the era of a new Avant Garde where there are no barriers or structure being followed. From the Benetton Campaigns to new fonts created by specialized software’s.
Concluding on the paradoxically underling the view point of Dutch ‘lay outer’ Piet Schreuders in Lay in-Lay out stating that Graphic Designers “are criminal in that they practice a highly specialized profession that the world could well do without” while designers, as well as the public, when asked for a definition of a good design will answer ”Does it do the job? ‘Did message A get communicated to audience B? ’
Tutorial : 16/04/08
Damian Chapman informed us about the Post Graduate Learning agreement.
- Through our projects to keep the PGLA course outlines of what is expected in terms of Learning Outcomes .
- Through our projects to keep the PGLA course outlines of what is expected in terms of Learning Outcomes .
Monday, 14 April 2008
Tutorial : 14/04/08
Monday Group Tutorial with Jackie Perkins.
- Started with Jackie talking about her own background.
-Following which she went through the assessment criteria and learning outcomes , to understand if we were following on the same while working on our projects or using some other process through the project.
-Kris spoke of her project and how it is going and other thought of her project. Jackie asked questions about the art work etc.Gave suggestion on how to build on her existing work.
-Jackie spoke of project schedules and asked how we were going on the same.
-Recommended reading lists and probably group reading sessions. Jackie also recommended DNAD.
- Mariko spoke of her project
- I spoke of my project.
- Started with Jackie talking about her own background.
-Following which she went through the assessment criteria and learning outcomes , to understand if we were following on the same while working on our projects or using some other process through the project.
-Kris spoke of her project and how it is going and other thought of her project. Jackie asked questions about the art work etc.Gave suggestion on how to build on her existing work.
-Jackie spoke of project schedules and asked how we were going on the same.
-Recommended reading lists and probably group reading sessions. Jackie also recommended DNAD.
- Mariko spoke of her project
- I spoke of my project.
Tuesday, 11 March 2008
Wednesday, 20 February 2008
Quotations
“Unless your advertising is based on a BIG IDEA it will pass like a ship in the night“
David Ogilvy
David Ogilvy
Wednesday, 13 February 2008
Tuesday, 12 February 2008
Internet Resources & Articles
http://www.infovis.net/printMag.php?lang=2&num=147
http://www.infovis.net/printMag.php
http://www.trentdesign.net/branding.html
http://www.brand.com/
http://www.designcouncil.org.uk
http://www.ourfishbowl.com/images/surveys/Interbrand_BGB_2007.pdf
http://www.businessweek.com/innovate/content/jun2006/id20060629_827411.htm?chan=innovation_innovation+%2B+design_innovation+and+design+lead
http://www.vam.ac.uk/vastatic/microsites/BrandNew_Site/flashframe.html
http://thats-china.com/
http://ries.typepad.com/ries_blog/case_studies/index.html
http://www.jydesign.com/blog/2007/07/best-global-brands-how-valuable-is.html
http://www.kokogiak.com/gedankengang/2004/07/amazoncom-logo-timeline.html
http://www.brandxpress.net/2005/08/seven-types-of-branding/
http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nikhist.html
http://www.adjab.com/2005/10/19/nike-animation-and-the-environment/(Nike ViralAd)
http://www.readwritethink.org/materials/comic/(Comic Creator)
http://www.toondoo.com/
http://beyond-branding.com/authors.htm
http://www.culanth.org/?q=node/76
http://www.mikeypinder.co.uk/2005/12/15/brand-tattoos/
http://www.infovis.net/printMag.php
http://www.trentdesign.net/branding.html
http://www.brand.com/
http://www.designcouncil.org.uk
http://www.ourfishbowl.com/images/surveys/Interbrand_BGB_2007.pdf
http://www.businessweek.com/innovate/content/jun2006/id20060629_827411.htm?chan=innovation_innovation+%2B+design_innovation+and+design+lead
http://www.vam.ac.uk/vastatic/microsites/BrandNew_Site/flashframe.html
http://thats-china.com/
http://ries.typepad.com/ries_blog/case_studies/index.html
http://www.jydesign.com/blog/2007/07/best-global-brands-how-valuable-is.html
http://www.kokogiak.com/gedankengang/2004/07/amazoncom-logo-timeline.html
http://www.brandxpress.net/2005/08/seven-types-of-branding/
http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nikhist.html
http://www.adjab.com/2005/10/19/nike-animation-and-the-environment/(Nike ViralAd)
http://www.readwritethink.org/materials/comic/(Comic Creator)
http://www.toondoo.com/
http://beyond-branding.com/authors.htm
http://www.culanth.org/?q=node/76
http://www.mikeypinder.co.uk/2005/12/15/brand-tattoos/
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