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Contemporary Branding
Wednesday, 13 February 2008
Research Area
Contemporary Branding & Visual Communication: The Importance of Visual Branding
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About Me
V Rajeev
Researcher : Interests include Internet , Politics , Brands & Branding
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Essential Book List
Doing Visual Ethonography:Images , Media and Representation in Research:S,Pink(2007)
Consumption and Everyday Life:M,Paterson(205)
Visual Research:An introduction to Research methodologies in Graphic Design:I,Nobel and R,Bestley(2005)
Representation:Cultural Representations and Signifying Practices:S,Hall(1997)
The Modern Ideal:the Rise and Collapse of Idealism in the Visual Arts:P,Greenhalgh(2005)
Visual Culture:The Reader:J,Evans and S,Hall (1999)
Visual Methods in Social Research : M,Banks(2001)
Design Writing Research : E,Lupton and A,Miller
Graphic Design : A Concise History:Thames & Hudson
The Research Student's Guide to Success(2000): P,Cryer
Brand Book List
Accidental Branding : David Vinjamuri
Beyond Branding :Nicholas Ind
How Brands Become Icons: The Principles of Cultural Branding : D. B. Holt
Asian Brand Strategy How Asia Builds Strong Brands :Martin Roll (2006)
Branding in Asia : Paul Temporal (2000)
Designing Brand Identity : Alina Wheeler
The 22 Immutable Laws of Branding : Al & Laura Reis
On Brand : Wally Olins
United We Brand : Mike Moser
No Logo : Naomi Klein
Brand New Brand Thinking : Merry Baskin & Mark Earls
Recommended Reading
Identity and Difference:K,Woodward(2005)
Culture and Materialism:R.Williams(2005)
Cutltural Thery and Popular Culture :An Introduction:J.Storey(2006)
Consumer Culture and Modernity:D.Slater(1997)
Understanding Media:M.McLuhan(2001)
Manufacturing Consent:the political Economy of Mass Media:E.Herman,N.Chomsky(2006)
After Thoery:T,Eagleton(2000)
Practices of Looking:L,Cartwright and M,Sturken(2000)
The Consumption Reader :D,Clark,M,Doel,K,Housiauxand D,Clarke(2003)
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