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Contemporary Branding

Tuesday, 11 March 2008

The Atlantic Community: Postmodern Presidential Branding

The Atlantic Community: Postmodern Presidential Branding
Posted by V Rajeev at 08:40 No comments:

Brief History of Branding


From: paulsjr, 10 months ago


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The title says it all.


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Posted by V Rajeev at 00:05 No comments:
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About Me

V Rajeev
Researcher : Interests include Internet , Politics , Brands & Branding
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Blog Archive

  • ▼  2008 (10)
    • ►  April (5)
    • ▼  March (2)
      • The Atlantic Community: Postmodern Presidential Br...
      • Brief History of Branding From: paulsjr...
    • ►  February (3)

Essential Book List

  • Doing Visual Ethonography:Images , Media and Representation in Research:S,Pink(2007)
  • Consumption and Everyday Life:M,Paterson(205)
  • Visual Research:An introduction to Research methodologies in Graphic Design:I,Nobel and R,Bestley(2005)
  • Representation:Cultural Representations and Signifying Practices:S,Hall(1997)
  • The Modern Ideal:the Rise and Collapse of Idealism in the Visual Arts:P,Greenhalgh(2005)
  • Visual Culture:The Reader:J,Evans and S,Hall (1999)
  • Visual Methods in Social Research : M,Banks(2001)
  • Design Writing Research : E,Lupton and A,Miller
  • Graphic Design : A Concise History:Thames & Hudson
  • The Research Student's Guide to Success(2000): P,Cryer

Brand Book List

  • Accidental Branding : David Vinjamuri
  • Beyond Branding :Nicholas Ind
  • How Brands Become Icons: The Principles of Cultural Branding : D. B. Holt
  • Asian Brand Strategy How Asia Builds Strong Brands :Martin Roll (2006)
  • Branding in Asia : Paul Temporal (2000)
  • Designing Brand Identity : Alina Wheeler
  • The 22 Immutable Laws of Branding : Al & Laura Reis
  • On Brand : Wally Olins
  • United We Brand : Mike Moser
  • No Logo : Naomi Klein
  • Brand New Brand Thinking : Merry Baskin & Mark Earls

Recommended Reading

  • Identity and Difference:K,Woodward(2005)
  • Culture and Materialism:R.Williams(2005)
  • Cutltural Thery and Popular Culture :An Introduction:J.Storey(2006)
  • Consumer Culture and Modernity:D.Slater(1997)
  • Understanding Media:M.McLuhan(2001)
  • Manufacturing Consent:the political Economy of Mass Media:E.Herman,N.Chomsky(2006)
  • After Thoery:T,Eagleton(2000)
  • Practices of Looking:L,Cartwright and M,Sturken(2000)
  • The Consumption Reader :D,Clark,M,Doel,K,Housiauxand D,Clarke(2003)